Check & Set Up Google Analytics with Google Tag Manager


So, you’ve decided to use Google Analytics to track your website’s performance and gain insights into user behavior. That’s a smart move! But how do you set up and integrate Google Analytics with Google Tag Manager for seamless tracking and data collection? In this article, we’ll walk you through the process step by step. So, let’s get started!

Importance of Google Analytics

Website performance tracking

Google Analytics is a powerful tool that helps you monitor your website’s performance in real-time. It provides essential data like page views, bounce rates, session duration, and more. These insights enable you to identify areas of improvement and optimize your site for better user experience and higher conversions.

User behavior insights

Understanding how users interact with your website is crucial for its success. Google Analytics offers detailed reports on user behavior, such as which pages they visit, the devices they use, and the geographical locations they access your site from. This data can help you create targeted marketing campaigns and tailor your content to your audience’s preferences.

Introduction to Google Tag Manager

Simplified tag management

Google Tag Manager is a free tool that simplifies the process of adding and managing tracking codes (or “tags”) on your website. It allows you to create, edit, and manage tags without the need for a developer or editing your website’s code. This way, you can easily implement tracking codes from Google Analytics and other third-party services without any hassle.

Enhanced data accuracy

Using Google Tag Manager ensures that your tracking codes are implemented correctly and consistently across your entire website. This leads to more accurate and reliable data, which in turn helps you make better data-driven decisions for your business.

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Setting up Google Analytics

Create a Google Analytics account

To set up Google Analytics, you’ll first need to create an account. Visit the Google Analytics website and sign in with your Google account. Once logged in, follow the on-screen instructions to create a new account and add your website details.

Configure tracking settings

After creating your account, Google Analytics will provide you with a unique tracking code (also known as the “Google Analytics Tracking ID” or “Measurement ID”). This code is what connects your website to your Google Analytics account and allows data to be collected. Keep this code handy, as you’ll need it later when setting up Google Tag Manager.

Integrating Google Analytics with Google Tag Manager

Set up a Google Tag Manager account

Head over to the Google Tag Manager website and sign in with your Google account. Once logged in, create a new account and follow the on-screen instructions to add your website details. Google Tag Manager will provide you with a container code that you’ll need to add to your website’s code. This container code is responsible for loading all the tags you create within Google Tag Manager.

Create a Universal Analytics tag

Now that you have your Google Tag Manager account set up, it’s time to create a tag for Google Analytics. In your Google Tag Manager dashboard, click on “Tags” in the left-hand menu and then click “New” to create a new tag. Choose “Universal Analytics” as the tag type and enter your Google Analytics Tracking ID (or Measurement ID) in the appropriate field.

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Configure triggers

Triggers determine when your tags should fire, and in the case of Google Analytics, you’ll want the tag to fire on every page of your website. To do this, click on “Triggering” in the tag configuration and choose “All Pages” as the trigger. Save your tag and publish your changes in Google Tag Manager.

Verifying Google Analytics implementation

Real-time tracking

To ensure that your Google Analytics setup is working correctly, visit your Google Analytics dashboard and click on “Real-Time” in the left-hand menu. You should see data being collected from your website in real-time. If you don’t see any data, double-check your Google Tag Manager and Google Analytics configurations to make sure they are set up correctly.

Debugging tools

Google Tag Manager offers a built-in debugging tool that you can use to test your tags and triggers. To access this tool, click on “Preview” in your Google Tag Manager dashboard. This will open a new browser window with your website and show a debug panel at the bottom of the page. The debug panel will display information about the tags that are firing and the data being sent to Google Analytics.


Setting up and integrating Google Analytics with Google Tag Manager is a straightforward process that allows you to efficiently manage your tracking codes and collect accurate data about your website’s performance and user behavior. By following the steps outlined in this guide, you’ll be well on your way to making data-driven decisions that help you grow and optimize your online presence.

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  1. Is Google Analytics free to use? Yes, Google Analytics offers a free version with a comprehensive set of features suitable for small and medium-sized businesses. There’s also a paid version called Google Analytics 360 for larger enterprises that require more advanced features and support.
  2. Do I need technical expertise to set up Google Analytics and Google Tag Manager? No, both tools are designed to be user-friendly, and you can set them up without any coding knowledge. However, some basic understanding of website structure and tag management can be helpful.
  3. Can I use Google Tag Manager with other tracking tools besides Google Analytics? Yes, Google Tag Manager supports a wide range of third-party tracking tools and services, making it a versatile solution for managing all your tracking codes in one place.
  4. How often should I check my Google Analytics data? It’s a good practice to monitor your Google Analytics data regularly. Depending on your business needs, you might want to check it daily, weekly, or monthly. Regular monitoring helps you spot trends, identify issues, and make timely adjustments to your website and marketing strategies.
  5. What other Google tools can I integrate with Google Analytics and Google Tag Manager? You can integrate several other Google tools, such as Google Ads, Google Optimize, and Google Search Console, to enhance your website tracking and optimization capabilities.

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