How to Write SEO Friendly URLs

What is an SEO Friendly URL?

An SEO friendly URL is a web address that is designed to be easily understood by both humans and search engines. It is structured in such a way that it helps search engines like Google to better understand the content of a webpage and its relevance to users. A well-crafted URL can also improve the user experience, making it easier for people to share and remember webpages.

Importance of SEO Friendly URLs

Creating SEO friendly URLs is essential for a number of reasons:

  1. Improved search rankings: Search engines can better understand and index your content when your URLs are clear and descriptive.
  2. Better user experience: Users are more likely to click on and share URLs that are easy to read and understand.
  3. Increased click-through rate (CTR): A well-structured URL can make your search result stand out, leading to more clicks from search engine results pages (SERPs).

Components of an SEO Friendly URL

To create an SEO friendly URL, it’s important to understand its components. A URL is made up of several parts:

  • Domain Name: The main part of your website address, such as
  • Subdomain: An optional prefix to the domain name, like
  • TLD (Top-Level Domain): The domain extension, like .com, .org, or .net.
  • Path: The directory structure of your website, such as /blog/ or /products/.
  • Slug: The part of the URL that identifies the specific page, like how-to-write-seo-friendly-urls.
  • Query String: Optional parameters appended to the URL to provide additional information, like ?utm_source=google.
  • Fragment Identifier: An optional anchor link within a page, like #section-1.
See also  SWOT Analysis

Best Practices for Creating SEO Friendly URLs

Now that we understand the components of a URL, let’s explore the best practices for creating SEO friendly URLs.

Keep URLs Short and Simple

A shorter URL is easier for users to remember and share. It also looks cleaner in search results. Aim for a maximum of 3-5 words in the slug and avoid unnecessary subdirectories in the path.

Include Target Keywords

Incorporate your target keywords in the slug to signal to search engines what the content of the page is about. This can help improve your rankings for those keywords.

Use Hyphens to Separate Words

Hyphens are the most widely accepted method for separating words in a URL. They make your URL easier to read and understand for both users and search engines. Avoid using underscores or spaces, as they can cause confusion or be misinterpreted.

Avoid Special Characters and Capital Letters

Special characters, such as %, &, and $, can be difficult for search engines to interpret and may cause issues with crawling and indexing. Stick to lowercase letters and avoid using capital letters, as they can cause confusion and lead to duplicate content issues if your website treats uppercase and lowercase URLs as separate pages.

Use Canonical URLs

A canonical URL is a preferred version of a webpage when multiple versions exist. By specifying the canonical version, you can prevent duplicate content issues and ensure that search engines index the correct version of your page. Implement canonical URLs using the <link rel="canonical"> tag in the HTML head section of your page or through HTTP headers.

See also  SEO Content Marketing

Set Up 301 Redirects for Old URLs

When you change a URL, set up a 301 redirect from the old URL to the new one. This ensures that any existing links or bookmarks continue to work, and it helps search engines understand that the old URL has been permanently replaced. This will also transfer any SEO value from the old URL to the new one, helping to maintain your search rankings.


Creating SEO friendly URLs is an essential part of optimizing your website for search engines and improving the user experience. By following these best practices, you can create clear, concise, and easily understood URLs that will help boost your search rankings and click-through rates. Remember to keep your URLs short and simple, include target keywords, use hyphens to separate words, avoid special characters and capital letters, implement canonical URLs, and set up 301 redirects when necessary.


  1. Do I need to include my target keyword in every URL? No, but it’s beneficial to include your target keyword in the URL when it’s relevant and makes sense. This can help search engines better understand your content and improve your rankings for that keyword.
  2. Is it necessary to have a specific URL structure? While there isn’t a one-size-fits-all URL structure, it’s important to maintain consistency across your website. This will make it easier for search engines to crawl and index your site and provide a better user experience.
  3. How do I handle URLs with special characters or non-English characters? Use URL encoding to convert special characters and non-English characters into a format that can be safely included in a URL. Most content management systems (CMS) and web frameworks handle this automatically.
  4. Should I use subdomains or subdirectories for organizing my content? It depends on your specific needs and website structure. In general, using subdirectories is preferred for SEO, as it consolidates your content under a single domain. However, subdomains can be useful when you need to separate distinct sections of your site with different purposes or technologies.
  5. How can I check if my URLs are SEO friendly? There are various online tools and browser extensions available to help you analyze your URLs for SEO friendliness. These tools can identify issues such as missing keywords, improper use of special characters, or inconsistencies in your URL structure.
See also  How Much Does a Wix Website Really Cost?

Similar Posts