Integrate Mailchimp with Wix Without Using Wix Code


Integrating Mailchimp with your Wix website can be an excellent way to streamline your email marketing efforts, collect subscriber information, and automate your workflows. In this article, we will discuss the benefits of this integration and provide a step-by-step guide on how to integrate Mailchimp with Wix without using Wix code.

Benefits of Integrating Mailchimp with Wix

Improved Email Marketing

By connecting Mailchimp to your Wix website, you can easily create and manage email campaigns directly from Mailchimp. This integration allows you to target subscribers based on their interactions with your website, helping you send relevant and personalized emails.

Centralized Data Management

Integrating Mailchimp with Wix allows you to manage your subscribers and their data in one place, making it easier to keep track of your contacts and segment your audience based on their preferences and activity.

Automated Workflows

With this integration, you can automate various tasks, such as sending welcome emails to new subscribers or follow-up emails to customers who abandoned their shopping carts, freeing up time for other essential tasks.

Prerequisites for Integration

Mailchimp Account

To get started, you will need a Mailchimp account. If you don’t have one, you can sign up for free at

Wix Website

You’ll also need a Wix website. If you don’t have one, you can create one for free at

Step-by-Step Guide to Integrate Mailchimp with Wix

Step 1: Sign Up for Mailchimp

If you haven’t already, sign up for a Mailchimp account by visiting and following the on-screen instructions.

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Step 2: Create a Mailchimp Form

Once you have a Mailchimp account, log in and navigate to the “Audience” tab. Here, you’ll create a new sign-up form by clicking “Sign up forms” and selecting “Embedded forms” from the options. Customize your form according to your preferences and copy the generated HTML code.

Step 3: Add the Mailchimp Form to Your Wix Website

Log in to your Wix account and go to the Wix Editor for the specific site you want to add the Mailchimp form to. Click the “Add” button on the left side of the editor, then select “More” and choose “HTML iFrame” from the list. Drag the HTML iFrame element to the desired location on your webpage.

Click on the “Enter Code” button in the HTML iFrame settings, paste the HTML code you copied from Mailchimp, and click “Apply.” The form will now appear on your Wix website.

Step 4: Customize the Form Appearance

You can customize the appearance of your Mailchimp form to match your Wix website’s design. To do this, go back to Mailchimp’s “Embedded forms” settings and use the available options to adjust the form’s layout, colors, and fonts. After making your changes, copy the updated HTML code and replace the previous code in your Wix HTML iFrame element.

Step 5: Connect the Form to Your Mailchimp Audience

Once you’ve added and customized the Mailchimp form on your Wix website, you need to connect it to your Mailchimp audience. To do this, go back to Mailchimp and click on the “Audience” tab. Select “Manage Audience” and choose “Settings.” From the settings menu, click “Form Settings” and ensure that the “Send a Final Welcome Email” and “Enable Double Opt-In” options are enabled. This will ensure that your subscribers receive a confirmation email and are added to your Mailchimp audience.

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Testing the Integration

After completing the integration process, it’s essential to test the connection between your Wix website and Mailchimp. Submit a test email address through the Mailchimp form on your website and verify that it appears in your Mailchimp audience. Additionally, check whether the final welcome email is sent to the test email address.

Troubleshooting Common Issues

If you encounter any issues with the integration, consider the following troubleshooting steps:

  1. Double-check the HTML code from Mailchimp to ensure it was correctly copied and pasted into the Wix HTML iFrame element.
  2. Make sure the form is connected to the correct Mailchimp audience.
  3. Verify that your Mailchimp account’s API key is valid and up-to-date.
  4. Clear your browser’s cache and cookies, then try submitting the form again.


Integrating Mailchimp with Wix without using Wix code is a straightforward process that can greatly enhance your email marketing efforts. By following the step-by-step guide outlined in this article, you can quickly and easily set up this integration and start benefiting from improved email marketing, centralized data management, and automated workflows.


1. Can I use multiple Mailchimp forms on my Wix website?

Yes, you can create and embed multiple Mailchimp forms on your Wix website by following the same steps outlined in this article for each form.

2. Is it possible to use this integration with a free Mailchimp account?

Yes, you can use the Mailchimp-Wix integration with a free Mailchimp account.

3. How do I disconnect Mailchimp from my Wix website?

To disconnect Mailchimp from your Wix website, simply delete the HTML iFrame element containing the Mailchimp form from your website.

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4. Can I use this integration to send automated emails based on user behavior on my Wix website?

Yes, integrating Mailchimp with Wix allows you to create and send automated emails based on user behavior and interactions with your website.

5. Is it necessary to use double opt-in for my Mailchimp form?

While not required, using double opt-in is highly recommended to ensure that your subscribers genuinely want to receive your emails. Double opt-in helps reduce spam complaints and improve email deliverability. It also helps you maintain a clean and engaged email list, leading to better open and click-through rates.

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